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ASOS

ASOS

verified

ASOS.com Limited

4.7
Rating
10,000,000+ Downloads
5.73.0 Version
  • category

    Category: Shopping

  • price

    Price: free

  • age rating

    Age Rating: Everyone

  • rating

    Rating: 4.7

  • available on

    Available on: /

  • updated on

    Updated on: Jul 2, 2026

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Features & Highlights

Extensive Brand Selection

With thousands of brands at your fingertips, ASOS offers a diverse range of clothing, accessories, and footwear to suit every taste. From high-street favorites to unique indie labels, there’s something for everyone, making it a one-stop-shop for fashion enthusiasts.

Personalized Recommendations

ASOS leverages advanced algorithms to curate personalized fashion suggestions based on your browsing habits and preferences. This means you can discover items that truly resonate with your style, ensuring a more enjoyable shopping experience tailored just for you.

Sustainable Fashion Options

ASOS is committed to sustainability and offers a dedicated section for eco-friendly brands and products. By shopping in this category, you can easily find stylish, environmentally-conscious choices that align with your values, making a positive impact on the planet.

Virtual Try-On Feature

Experience a more interactive shopping journey with ASOS's virtual try-on feature, which allows you to see how clothes look on various body types. This innovative tool helps you make informed decisions and find the perfect fit without the hassle of returns.

Pros & Cons

Pros
  • Wide range of trendy clothing for all styles and occasions.
  • Competitive prices with frequent sales and discounts available.
  • User-friendly website and app for easy shopping experience.
  • Fast and reliable shipping options for timely deliveries.
  • Excellent customer service to assist with inquiries and returns.
Cons
  • High shipping costs can deter budget-conscious shoppers
  • Limited sizing options may exclude some customers
  • Returns can be time-consuming and inconvenient for buyers

Real Experience Using ASOS

Application Scenarios

The ASOS app caters to a diverse range of shopping scenarios, making it a go-to platform for fashion enthusiasts across the globe. Whether you’re looking for the latest trends to spruce up your wardrobe, searching for specific items for a special occasion, or simply browsing for inspiration, ASOS has you covered. The app is perfect for users who enjoy a seamless shopping experience from the comfort of their homes or on-the-go. Users can effortlessly filter through thousands of products by category, size, and price, making it easy to find exactly what they need. Additionally, the app features a 'Saved Items' section, allowing users to keep track of their favorite pieces for future purchases. Seasonal sales and limited-time offers are also prominently displayed, ensuring that users never miss out on great deals.

User Experience

The overall user experience of the ASOS app is commendable, with a sleek and intuitive interface that makes navigation a breeze. The app’s layout is designed to be user-friendly, allowing users to easily browse through clothing, accessories, and beauty products. The high-quality images provide a clear view of the items, while detailed descriptions and size guides help users make informed decisions. The search functionality is robust, enabling users to find specific products quickly. The checkout process is straightforward, with multiple payment options available, including credit cards, PayPal, and even installment plans. Notifications about order status and shipping updates are timely and informative, enhancing the user experience further. However, some users have reported occasional glitches or slow loading times, which can be frustrating during peak shopping periods.

Pricing

ASOS offers a competitive pricing structure that appeals to a wide audience. With a mix of budget-friendly options and premium brands, users can find items that suit their financial preferences. The app frequently runs promotions, discounts, and sales events, making it an attractive choice for bargain hunters. Additionally, ASOS provides a unique 'ASOS Premier' membership, which offers unlimited next-day delivery for a yearly fee, catering to those who frequently shop on the platform. Overall, the pricing strategy is designed to accommodate various budget ranges while maintaining a focus on quality and style.

Updates & Support

The ASOS app is regularly updated to enhance user experience and introduce new features. The developers are committed to improving app performance, fixing bugs, and ensuring compatibility with the latest devices. Customer support is accessible through the app, offering help via chat or email. Users can also find a comprehensive FAQ section that addresses common queries. Feedback from users is taken seriously, and many updates are based on user suggestions, demonstrating ASOS’s dedication to customer satisfaction. Overall, the ongoing support and frequent updates contribute positively to the user experience, ensuring that the app remains a reliable choice for fashion shopping.

verified Security & Privacy Review

The ASOS app prioritizes user security and privacy, implementing robust measures to protect personal information. It employs encryption protocols to secure data transmitted between the app and ASOS servers, ensuring that sensitive details, such as payment information and personal identifiers, remain confidential. In terms of privacy practices, ASOS adheres to strict compliance with data protection regulations, including GDPR. Users are informed about how their data is collected, used, and shared through a comprehensive privacy policy. This transparency allows users to understand their rights regarding their information. The app requests several permissions, such as access to location services and camera functionality, which are necessary for enhancing the shopping experience. Users are prompted to grant these permissions, providing them with control over what data they choose to share. ASOS also offers options for users to manage their data preferences, including the ability to opt-out of marketing communications. Overall, the ASOS app demonstrates a commitment to safeguarding user data while allowing for a personalized shopping experience.

User Reviews

  • Heidi Tison
    2026/03/10

    Shopping experience is great. Extremely annoying that the shopping cart only stays for an hour and the saved list that last longer only holds the most recent items put in the cart. I would have spent a lot more money if I didn't have to shop for everything again, so I guess you could look at it as a good thing for me...

  • Mr Spiffy
    2024/12/22

    The app is OK.. But their customer service is lackluster. I got into a back and forth online dispute with an item that was lost in shipment. They just keep blowing me off, telling me to wait. 3 weeks after the shipping arriving date, they were telling me the same thing and would not refund me. I just contacted PayPal and got my money back within 30 mins. Not a fan of online customer service.. I prefer to call a number. Never again.

  • A Google user
    2018/11/15

    I love how easy the app is to use. Two things I really appreciate, as someone who shops online a lot, especially because I find more tall options online than in physical stores, is that ASOS has videos of the models, which show the clothes in motion, and the heights of the models and the size they are wearing. It gives an idea of how the item might fit you, depending on your height and size. It may not be accurate, but like I said, it gives some kind of idea. I find it very useful.

  • A Google user
    2018/12/23

    Love the store; hate the app. Items only stay in your cart for a few minutes, so I was always re-adding things over and over again. (I was trying to shop for 3 people.) It's tricky to find certain sizes because sections are divided oddly (good luck finding things quickly if you're shopping for average sizes and plus sizes in the same session), and 8/10 times the app crashes right at checkout. Long story short : I switched to Express, Torrid, & ON/Gap.

  • Jia Pia
    2023/07/29

    I love ASOS! App is very easy to navigate. It's smooth, and I haven't had a glitch yet! If there is an issue, customer service reps are amazing. One policy I dislike: if they send you the wrong item, they won't send you the right one until they receive the wrong item. By then, the item you need is usually out of stock. They should immediately replace your item, and change you if you don't return. That's my only gripe. Otherwise, this is a place where you can find ANYTHING in ALL COLORS of the🌈.

Review Source: Google Play store public user reviews.

FAQ

1

Can I submit suggestions or feedback to ASOS?

Yes, users can submit suggestions or feedback through the app's customer service section or via their official website.

2

Does ASOS collect my personal data?

Yes, ASOS collects personal data to enhance user experience, process orders, and provide personalized recommendations, in accordance with their privacy policy.

3

Does ASOS support offline use?

The ASOS app requires an internet connection to browse and shop, but users can access previously viewed items while offline.

4

How do I cancel my ASOS subscription?

If you have subscribed to a premium service, you can cancel your subscription through your account settings in the app or by contacting customer service.

5

How much does a subscription to ASOS cost?

ASOS does not require a subscription for general use; however, they may offer premium services or memberships that could involve a fee.

How to use ASOS

1

Can I change my customer number?

Unfortunately, you cannot change your customer number as it is unique to your account. Contact customer service for further assistance.

2

How can I contact ASOS customer service?

You can reach ASOS customer service through the help section on our website, via chat, or by calling the customer service number provided there.

3

How can I update my log in information?

To update your log in information, log in to your account, go to account settings, and change your email or password as needed.

4

How do I activate my ASOS account?

To activate your ASOS account, check your email for the activation link sent after registration and click on it to verify your account.

5

How do I reach customer service if I'm having issues with my account activation?

If you’re having trouble activating your account, contact customer service through the help section for immediate assistance.

What's New

We fixed some bugs. Not that we're saying there were any bugs before. But there are definitely less bugs now.Tell us about your ideas for the ASOS app via My Account - we'd love to hear from you!

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